Flux Venture Logo Flux Venture
Home Services About Contact

Privacy Policy

Last updated: 22 July 2025

Table of Contents

  • 1. Introduction
  • 2. Information We Collect
  • 3. How We Use Your Information
  • 4. Legal Basis for Processing
  • 5. Sharing Your Information
  • 6. Data Retention
  • 7. Your Rights
  • 8. Security Measures
  • 9. Cookies and Tracking
  • 10. Third-Party Services
  • 11. International Data Transfers
  • 12. Children's Privacy
  • 13. Changes to This Policy
  • 14. Contact Information

1. Introduction

Flux Venture ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our equipment rental services.

Important Notice

By using our services, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

Data Controller Information

  • Company: Flux Venture
  • Address: 57-58 Smith St, Birmingham B19 3EN, United Kingdom
  • Phone: +44 121 432 0561
  • Email: [email protected]

2. Information We Collect

Personal Information You Provide

We collect information you provide directly to us, including:

  • Contact Information: Name, email address, phone number, postal address
  • Business Information: Company name, job title, industry
  • Rental Information: Equipment preferences, rental dates, project details
  • Payment Information: Billing address, payment method details
  • Communication Records: Messages, enquiries, and correspondence
  • Identity Verification: Driver's licence, proof of address (when required)

Information We Collect Automatically

When you visit our website, we may automatically collect:

  • Technical Information: IP address, browser type, operating system
  • Usage Data: Pages visited, time spent, clicks, navigation patterns
  • Device Information: Device type, screen resolution, device identifiers
  • Location Data: General location information (city/country level)

Information from Third Parties

We may receive information from:

  • Credit reference agencies (for business customers)
  • Social media platforms (when you interact with our social media pages)
  • Marketing partners and affiliates
  • Public databases and directories

3. How We Use Your Information

We use your personal information for the following purposes:

Service Provision

  • Processing equipment rental bookings and reservations
  • Managing rental agreements and contracts
  • Coordinating equipment delivery and collection
  • Processing payments and managing accounts
  • Providing customer support and technical assistance

Business Operations

  • Maintaining and improving our services
  • Conducting customer satisfaction surveys
  • Managing inventory and equipment maintenance
  • Training staff and quality assurance
  • Risk assessment and fraud prevention

Marketing and Communications

  • Sending service updates and notifications
  • Providing information about new equipment and services
  • Delivering targeted marketing communications (with consent)
  • Conducting market research and analysis

Legal and Compliance

  • Complying with legal obligations and regulations
  • Resolving disputes and enforcing agreements
  • Protecting our rights and property
  • Ensuring workplace safety and security

4. Legal Basis for Processing

Under the UK GDPR and Data Protection Act 2018, we process your personal data based on the following legal grounds:

Contractual Necessity

Processing necessary for the performance of a contract with you or to take steps at your request before entering into a contract.

Legitimate Interests

Processing necessary for our legitimate business interests, such as improving services, preventing fraud, and direct marketing (where not overridden by your interests).

Consent

Where you have given specific consent for processing activities such as marketing communications or non-essential cookies.

Legal Obligation

Processing necessary to comply with legal obligations, such as tax requirements, health and safety regulations, or law enforcement requests.

5. Sharing Your Information

We may share your personal information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in:

  • Payment processing and financial services
  • Equipment delivery and logistics
  • IT support and website maintenance
  • Marketing and advertising services
  • Customer support and communication platforms

Business Partners

We may share information with:

  • Equipment manufacturers and suppliers
  • Insurance providers
  • Maintenance and repair services
  • Training and certification providers

Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal process or government requests
  • Enforce our terms and conditions
  • Protect our rights, property, or safety
  • Prevent fraud or criminal activity
  • Respond to emergency situations

Data Protection Guarantee

All third parties we work with are required to maintain appropriate security measures and are contractually obligated to process your data only as instructed by us.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy:

Customer Records

Retention Period: 7 years after last transaction

Reason: Legal and tax obligations, potential claims

Marketing Communications

Retention Period: Until consent is withdrawn or 3 years of inactivity

Reason: Legitimate marketing interests

Website Analytics

Retention Period: 26 months

Reason: Business analysis and improvement

Financial Records

Retention Period: 7 years

Reason: Legal and regulatory compliance

When the retention period expires, we will securely delete or anonymise your personal information unless we are required by law to retain it for longer.

7. Your Rights

Under UK data protection law, you have the following rights regarding your personal information:

Right to Access

Request a copy of the personal information we hold about you

Right to Rectification

Request correction of inaccurate or incomplete information

Right to Erasure

Request deletion of your personal information in certain circumstances

Right to Restrict

Request that we limit the processing of your information

Right to Portability

Request a copy of your data in a structured, machine-readable format

Right to Object

Object to processing based on legitimate interests or for marketing purposes

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in the "Contact Information" section. We will respond to your request within one month.

Right to Complain

If you are not satisfied with how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

  • Website: ico.org.uk
  • Phone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

8. Security Measures

We implement appropriate technical and organisational security measures to protect your personal information:

Technical Safeguards

  • SSL/TLS encryption for data transmission
  • Encrypted data storage systems
  • Regular security updates and patches
  • Firewall and intrusion detection systems
  • Secure backup and recovery procedures

Organisational Safeguards

  • Staff training on data protection
  • Access controls and user authentication
  • Regular security risk assessments
  • Incident response procedures
  • Confidentiality agreements with staff and contractors

Your Responsibility

While we implement strong security measures, please help protect your information by using strong passwords, keeping your login credentials confidential, and reporting any suspicious activity to us immediately.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. For detailed information about our cookie practices, please see our separate Cookie Policy.

Types of Cookies We Use

  • Essential Cookies: Necessary for website functionality
  • Analytics Cookies: Help us understand website usage (with consent)
  • Marketing Cookies: Used for targeted advertising (with consent)

Cookie Management

You can manage your cookie preferences using our cookie consent tool or through your browser settings. Note that disabling certain cookies may affect website functionality.

10. Third-Party Services

Our website may contain links to third-party websites or integrate with third-party services. This privacy policy does not apply to these external services.

Third-Party Services We Use

  • Payment Processors: For secure payment handling
  • Analytics Services: For website performance analysis
  • Social Media Platforms: For social media integration
  • Email Services: For communication and marketing
  • Maps and Location Services: For location-based features

External Links

We are not responsible for the privacy practices of third-party websites. Please review their privacy policies before providing any personal information.

11. International Data Transfers

We primarily process your data within the UK and EEA. However, some of our service providers may transfer your data outside these areas.

Safeguards for International Transfers

When data is transferred internationally, we ensure appropriate safeguards are in place:

  • Adequacy decisions by the UK government or European Commission
  • Standard Contractual Clauses (SCCs)
  • Binding Corporate Rules
  • Certification schemes and codes of conduct

If you would like more information about international data transfers, please contact us using the details provided below.

12. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age.

If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly.

If you believe we have collected information from a child under 18, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.

How We Notify You of Changes

  • Posting the updated policy on our website
  • Updating the "Last updated" date at the top of this policy
  • Emailing registered customers about significant changes
  • Displaying notices on our website for major updates

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us:

Email

[email protected]

Phone

+44 121 432 0561

Address

Flux Venture
57-58 Smith St
Birmingham B19 3EN
United Kingdom

Response Time

We aim to respond to all privacy-related enquiries within 30 days

Flux Venture Logo

Flux Venture

Your trusted partner for professional equipment rental services across Birmingham and the UK.

Quick Links

  • Home
  • Services
  • About Us
  • Contact

Legal

  • Privacy Policy
  • Terms of Service
  • Cookie Policy

Contact Info

57-58 Smith St, Birmingham B19 3EN, UK

+44 121 432 0561

flux-venture.com

© 2025 Flux Venture. All rights reserved. | Registered in England and Wales