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Cookie Policy

Last updated: 22 July 2025

Table of Contents

  • 1. Introduction
  • 2. What Are Cookies?
  • 3. Types of Cookies We Use
  • 4. Essential Cookies
  • 5. Analytics Cookies
  • 6. Marketing Cookies
  • 7. Third-Party Cookies
  • 8. Cookie Duration
  • 9. Managing Your Cookie Preferences
  • 10. Browser Cookie Settings
  • 11. Mobile Device Settings
  • 12. Consequences of Disabling Cookies
  • 13. Updates to This Policy
  • 14. Contact Information

1. Introduction

This Cookie Policy explains how Flux Venture ("we," "our," or "us") uses cookies and similar tracking technologies on our website flux-venture.com and related services.

Your Consent Matters

By continuing to use our website, you consent to our use of essential cookies. For other cookies, we'll ask for your specific consent through our cookie banner and preference centre.

This policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal information.

Who We Are

  • Company: Flux Venture
  • Address: 57-58 Smith St, Birmingham B19 3EN, United Kingdom
  • Phone: +44 121 432 0561
  • Website: flux-venture.com

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

How Cookies Work

Cookies contain information that is transferred to your device's hard drive. They help us:

  • Remember your preferences and settings
  • Understand how you use our website
  • Provide personalised content and experiences
  • Improve our website's functionality and performance
  • Deliver relevant marketing communications

Types of Cookie Technologies

In addition to cookies, we may use similar technologies such as:

  • Web Beacons: Small graphic images that track user activity
  • Pixel Tags: Invisible images that collect information about website usage
  • Local Storage: Data stored locally in your browser
  • Session Storage: Temporary data storage during your visit

Why Do We Use Cookies?

Cookies help us provide you with a better, faster, and more secure experience. They enable essential website functionality, help us understand user preferences, and allow us to deliver more relevant content.

3. Types of Cookies We Use

We categorise cookies based on their purpose and obtain your consent where required by law:

Essential Cookies

Necessary for basic website functionality

Always Active

Analytics Cookies

Help us understand website performance and usage

Requires Consent

Marketing Cookies

Used for targeted advertising and marketing

Requires Consent

Preference Cookies

Remember your choices and personalise your experience

Requires Consent

Cookie Classification by Duration

Session Cookies

Temporary cookies that expire when you close your browser. Used for maintaining your session during your visit.

Persistent Cookies

Stored on your device for a set period or until deleted. Used to remember your preferences between visits.

4. Essential Cookies

Essential cookies are necessary for our website to function properly. These cookies cannot be disabled as they are required for core functionality.

Essential Cookies We Use

Session Management

Purpose: Maintain user session and form data Duration: Session (expires when browser closes) Type: First-party session cookie

Cookie Consent

Purpose: Remember your cookie preferences Duration: 12 months Type: First-party persistent cookie

Security Cookies

Purpose: Prevent fraud and ensure secure connections Duration: Session Type: First-party security cookie

Load Balancing

Purpose: Ensure optimal server performance Duration: Session Type: Technical cookie

Why Essential Cookies Don't Need Consent

Under UK and EU law, essential cookies don't require consent because they are strictly necessary for the provision of the service you have requested.

5. Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

What Analytics Cookies Do

  • Count website visits and traffic sources
  • Measure website performance and loading times
  • Identify popular content and pages
  • Understand user navigation patterns
  • Detect technical errors and issues
  • Measure conversion rates and goals

Analytics Services We May Use

Google Analytics

Purpose: Website traffic and user behaviour analysis

Data Collected: Page views, session duration, bounce rate, user demographics

Privacy Policy: Google Privacy Policy

Opt-out: Google Analytics Opt-out

Internal Analytics

Purpose: Basic website performance monitoring

Data Collected: Page visits, referrer information, device type

Storage: Data stored securely on our servers in the UK

Data Protection and Analytics

  • All analytics data is anonymised or pseudonymised
  • IP addresses are masked or shortened
  • No personally identifiable information is collected
  • Data is used solely for website improvement purposes
  • Data retention periods are minimised

How Analytics Help You

Analytics cookies help us improve your experience by identifying popular content, fixing technical issues, and optimising website performance.

6. Marketing Cookies

Marketing cookies are used to track visitors across websites to display relevant advertisements and measure campaign effectiveness.

Marketing Cookie Functions

  • Display personalised advertisements
  • Limit ad frequency (frequency capping)
  • Measure ad campaign performance
  • Track conversions from ads
  • Create audience segments for targeting
  • Deliver relevant content recommendations

Marketing Platforms We May Use

Facebook/Meta Pixel

Purpose: Facebook advertising and audience building

Data Use: Website activity tracking, conversion measurement

Privacy: Meta Privacy Policy

Google Ads

Purpose: Google advertising and remarketing

Data Use: Ad personalisation and performance tracking

Privacy: Google Privacy Policy

LinkedIn Insight Tag

Purpose: LinkedIn advertising and professional targeting

Data Use: B2B audience building and campaign measurement

Privacy: LinkedIn Privacy Policy

Your Marketing Cookie Rights

  • Choose which marketing cookies to allow
  • Withdraw consent at any time
  • Opt out of personalised advertising
  • Request deletion of marketing data
  • Access information about data collected

Control Your Marketing Preferences

Data Protection Compliance

All marketing cookie usage complies with GDPR, PECR, and UK data protection laws. We only use marketing cookies with your explicit consent.

7. Third-Party Cookies

Third-party cookies are set by domains other than flux-venture.com. These may be set by our service providers, advertising partners, or embedded content.

Types of Third-Party Services

Maps and Location Services

  • Google Maps (location services)
  • OpenStreetMap (alternative mapping)

Embedded Content

  • YouTube videos (equipment demonstrations)
  • Social media feeds and buttons
  • Customer review platforms

Communication Tools

  • Live chat services
  • Customer support platforms
  • Booking and scheduling systems

Analytics and Performance

  • Website performance monitoring
  • Error tracking and reporting
  • A/B testing platforms

Third-Party Cookie Management

Third-party cookies are controlled by their respective providers:

  • Each provider has their own privacy policy
  • Cookie settings may be managed on provider websites
  • Some cookies can be blocked through browser settings
  • Our cookie manager affects some third-party cookies

Third-Party Responsibility

We are not responsible for third-party cookie practices. Please review the privacy policies of third-party services for detailed information about their data collection and use.

Controlling Third-Party Cookies

Browser Settings

Most browsers allow you to block third-party cookies entirely through privacy settings.

Privacy Extensions

Browser extensions can provide additional control over third-party tracking.

Service Settings

Many third-party services offer their own privacy controls and opt-out mechanisms.

8. Cookie Duration

Different cookies have different lifespan periods, depending on their purpose and function:

Session Cookies

Duration: Until browser session ends

Purpose: Maintain functionality during your visit

Examples: Shopping cart contents, login status, form data

Short-term Cookies

Duration: 1 day to 1 month

Purpose: Remember recent preferences and activities

Examples: Language settings, recent searches, temporary preferences

Medium-term Cookies

Duration: 1 month to 1 year

Purpose: Remember user preferences and improve experience

Examples: Cookie consent choices, user preferences, analytics data

Long-term Cookies

Duration: 1-2 years maximum

Purpose: Long-term user identification and marketing

Examples: Advertising IDs, long-term user tracking (with consent)

Our Cookie Retention Policy

  • We use the shortest possible duration for each cookie type
  • Cookie durations are regularly reviewed and minimised
  • Expired cookies are automatically deleted
  • Users can delete cookies manually at any time
  • Withdrawn consent results in immediate cookie removal where possible

Automatic Cookie Cleanup

Most browsers automatically clean up expired cookies. You can also manually clear cookies through your browser settings at any time.

9. Managing Your Cookie Preferences

We provide multiple ways for you to control your cookie preferences and manage your consent:

Our Cookie Preference Centre

Use our cookie preference centre to:

  • View all cookie categories we use
  • Enable or disable specific cookie types
  • See detailed information about each cookie
  • Save your preferences
  • Change your mind at any time

Cookie Consent Levels

Essential Only

Only necessary cookies for basic website functionality

Analytics Included

Essential cookies plus anonymous usage analytics

All Cookies

Full functionality including personalisation and marketing

Custom Settings

Choose exactly which cookie types to allow

When We Ask for Consent

  • First visit to our website (cookie banner)
  • When cookie policy is updated (re-consent)
  • After 12 months (consent renewal)
  • When you access the preference centre

Withdrawing Consent

You can withdraw your consent at any time by returning to our cookie preference centre. Your choice will take effect immediately for future visits.

10. Browser Cookie Settings

All modern browsers provide cookie management tools. Here's how to access cookie settings in popular browsers:

Google Chrome

  1. Click the three-dot menu (⋮) → Settings
  2. Go to Privacy and Security → Cookies and other site data
  3. Choose your cookie preferences
  4. Manage site-specific cookie permissions

Quick tip: Use "Clear browsing data" to remove existing cookies.

Mozilla Firefox

  1. Click the menu button (☰) → Settings
  2. Select Privacy & Security
  3. Find Cookies and Site Data section
  4. Adjust cookie and tracking protection settings

Quick tip: Enable "Enhanced Tracking Protection" for additional privacy.

Safari

  1. Safari menu → Preferences → Privacy
  2. Choose cookie and website tracking options
  3. Manage website data and storage
  4. Configure cross-site tracking prevention

Quick tip: Safari blocks many third-party cookies by default.

Microsoft Edge

  1. Click three-dot menu (⋯) → Settings
  2. Go to Cookies and site permissions
  3. Configure cookie settings
  4. Manage site permissions individually

Quick tip: Use "Clear browsing data" for cookie cleanup.

Universal Browser Features

  • Block all cookies: Prevents all cookie storage (may break websites)
  • Block third-party cookies: Blocks cross-site tracking while allowing first-party cookies
  • Private/Incognito mode: Cookies are deleted when session ends
  • Site-specific settings: Allow or block cookies for specific websites

Impact of Blocking Cookies

Blocking all cookies may prevent websites from functioning properly. Consider using selective cookie blocking or our preference centre for better control.

11. Mobile Device Settings

Mobile devices and apps also store tracking information. Here's how to manage privacy on mobile platforms:

iOS (iPhone/iPad)

Safari Browser Settings:

  1. Settings → Safari
  2. Prevent Cross-Site Tracking (recommended: ON)
  3. Block All Cookies (optional)
  4. Clear History and Website Data (to remove existing cookies)

App Tracking:

  1. Settings → Privacy & Security → Tracking
  2. Allow Apps to Request to Track (OFF to disable all app tracking)
  3. Manage per-app tracking permissions

Android

Chrome Browser:

  1. Chrome app → Menu (⋮) → Settings
  2. Site Settings → Cookies
  3. Configure cookie permissions
  4. Clear browsing data to remove existing cookies

Google Account Settings:

  1. Settings → Google → Ads
  2. Reset advertising ID
  3. Opt out of Ads Personalisation

Mobile App Considerations

  • Mobile apps may use different tracking technologies
  • App-specific privacy settings may be available
  • Operating system privacy controls apply to apps
  • Some tracking occurs through mobile advertising IDs

Mobile Privacy Evolution

Mobile privacy controls are constantly improving. Check for system updates and new privacy features regularly to maintain your preferred level of privacy protection.

12. Consequences of Disabling Cookies

While you can choose to disable cookies, this may affect your experience on our website:

Essential Cookies Disabled

Website may not function properly
Cannot maintain login sessions
Form submissions may fail
Security features may be compromised

Analytics Cookies Disabled

We cannot measure website performance
Harder to identify and fix issues
Less insight into user preferences
Increased privacy protection

Marketing Cookies Disabled

Less relevant advertising
More generic content recommendations
Cannot measure marketing campaign effectiveness
Reduced cross-site tracking

Recommended Cookie Settings

For the best balance of functionality and privacy, we recommend:

  • Always allow: Essential cookies (required for functionality)
  • Consider allowing: Analytics cookies (help us improve the site)
  • Your choice: Marketing cookies (for personalised experience)
  • Review regularly: Your cookie preferences and privacy settings

Finding the Right Balance

You can always adjust your cookie preferences as your privacy needs change. Start with essential cookies only and gradually add others as you become comfortable with the trade-offs.

13. Updates to This Policy

We may update this Cookie Policy to reflect changes in our practices, legal requirements, or industry standards.

When We Update This Policy

  • New cookie technologies are implemented
  • Third-party services change their practices
  • Legal or regulatory requirements change
  • Website functionality changes significantly
  • User feedback suggests improvements

How We Notify You of Changes

  • Minor changes: Updated policy posted on website
  • Significant changes: Email notification and website banner
  • New cookie types: Fresh consent request
  • All changes: Updated "last modified" date

Your Response to Updates

When we update this policy:

  • Review the changes carefully
  • Adjust your cookie preferences if needed
  • Contact us with any questions
  • Withdraw consent if you disagree with changes

Stay Informed

We recommend checking this policy periodically, especially if you have specific privacy concerns. Significant changes will always be clearly communicated.

14. Contact Information

If you have questions about this Cookie Policy or our cookie practices, please contact us:

Email Enquiries

General: [email protected]

Data Protection: [email protected]

Technical: [email protected]

Phone Support

Main Line: +44 121 432 0561

Hours: Monday-Friday, 9:00 AM - 5:00 PM GMT

Response: Within 2 business days

Postal Address

Flux Venture
Data Protection Officer
57-58 Smith St
Birmingham B19 3EN
United Kingdom

Online Resources

Cookie Centre: Available on all pages

Privacy Policy: Full Privacy Policy

Website: flux-venture.com

Data Protection Authority

You also have the right to lodge a complaint with the UK's data protection authority:

Information Commissioner's Office (ICO)

Website: ico.org.uk

Phone: 0303 123 1113

Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Response Commitment

We are committed to addressing your privacy concerns promptly and transparently. Most enquiries are resolved within 48 hours, with complex matters handled within 30 days as required by law.

Flux Venture Logo

Flux Venture

Your trusted partner for professional equipment rental services across Birmingham and the UK.

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Contact Info

57-58 Smith St, Birmingham B19 3EN, UK

+44 121 432 0561

flux-venture.com

© 2025 Flux Venture. All rights reserved. | Registered in England and Wales