This Cookie Policy explains how Flux Venture ("we," "our," or "us") uses cookies and similar tracking technologies on our website flux-venture.com and related services.
Your Consent Matters
By continuing to use our website, you consent to our use of essential cookies. For other cookies, we'll ask for your specific consent through our cookie banner and preference centre.
This policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal information.
Who We Are
Company: Flux Venture
Address: 57-58 Smith St, Birmingham B19 3EN, United Kingdom
Phone: +44 121 432 0561
Website: flux-venture.com
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
How Cookies Work
Cookies contain information that is transferred to your device's hard drive. They help us:
Remember your preferences and settings
Understand how you use our website
Provide personalised content and experiences
Improve our website's functionality and performance
Deliver relevant marketing communications
Types of Cookie Technologies
In addition to cookies, we may use similar technologies such as:
Web Beacons: Small graphic images that track user activity
Pixel Tags: Invisible images that collect information about website usage
Local Storage: Data stored locally in your browser
Session Storage: Temporary data storage during your visit
Why Do We Use Cookies?
Cookies help us provide you with a better, faster, and more secure experience. They enable essential website functionality, help us understand user preferences, and allow us to deliver more relevant content.
3. Types of Cookies We Use
We categorise cookies based on their purpose and obtain your consent where required by law:
Essential Cookies
Necessary for basic website functionality
Always Active
Analytics Cookies
Help us understand website performance and usage
Requires Consent
Marketing Cookies
Used for targeted advertising and marketing
Requires Consent
Preference Cookies
Remember your choices and personalise your experience
Requires Consent
Cookie Classification by Duration
Session Cookies
Temporary cookies that expire when you close your browser. Used for maintaining your session during your visit.
Persistent Cookies
Stored on your device for a set period or until deleted. Used to remember your preferences between visits.
4. Essential Cookies
Essential cookies are necessary for our website to function properly. These cookies cannot be disabled as they are required for core functionality.
Essential Cookies We Use
Session Management
Purpose: Maintain user session and form dataDuration: Session (expires when browser closes)Type: First-party session cookie
Cookie Consent
Purpose: Remember your cookie preferencesDuration: 12 monthsType: First-party persistent cookie
All marketing cookie usage complies with GDPR, PECR, and UK data protection laws. We only use marketing cookies with your explicit consent.
7. Third-Party Cookies
Third-party cookies are set by domains other than flux-venture.com. These may be set by our service providers, advertising partners, or embedded content.
Types of Third-Party Services
Maps and Location Services
Google Maps (location services)
OpenStreetMap (alternative mapping)
Embedded Content
YouTube videos (equipment demonstrations)
Social media feeds and buttons
Customer review platforms
Communication Tools
Live chat services
Customer support platforms
Booking and scheduling systems
Analytics and Performance
Website performance monitoring
Error tracking and reporting
A/B testing platforms
Third-Party Cookie Management
Third-party cookies are controlled by their respective providers:
Each provider has their own privacy policy
Cookie settings may be managed on provider websites
Some cookies can be blocked through browser settings
Our cookie manager affects some third-party cookies
Third-Party Responsibility
We are not responsible for third-party cookie practices. Please review the privacy policies of third-party services for detailed information about their data collection and use.
Controlling Third-Party Cookies
Browser Settings
Most browsers allow you to block third-party cookies entirely through privacy settings.
Privacy Extensions
Browser extensions can provide additional control over third-party tracking.
Service Settings
Many third-party services offer their own privacy controls and opt-out mechanisms.
8. Cookie Duration
Different cookies have different lifespan periods, depending on their purpose and function:
Session Cookies
Duration: Until browser session ends
Purpose: Maintain functionality during your visit
Examples: Shopping cart contents, login status, form data
Short-term Cookies
Duration: 1 day to 1 month
Purpose: Remember recent preferences and activities
Examples: Language settings, recent searches, temporary preferences
Medium-term Cookies
Duration: 1 month to 1 year
Purpose: Remember user preferences and improve experience
Examples: Cookie consent choices, user preferences, analytics data
Long-term Cookies
Duration: 1-2 years maximum
Purpose: Long-term user identification and marketing
Examples: Advertising IDs, long-term user tracking (with consent)
Our Cookie Retention Policy
We use the shortest possible duration for each cookie type
Cookie durations are regularly reviewed and minimised
Expired cookies are automatically deleted
Users can delete cookies manually at any time
Withdrawn consent results in immediate cookie removal where possible
Automatic Cookie Cleanup
Most browsers automatically clean up expired cookies. You can also manually clear cookies through your browser settings at any time.
9. Managing Your Cookie Preferences
We provide multiple ways for you to control your cookie preferences and manage your consent:
Our Cookie Preference Centre
Use our cookie preference centre to:
View all cookie categories we use
Enable or disable specific cookie types
See detailed information about each cookie
Save your preferences
Change your mind at any time
Cookie Consent Levels
Essential Only
Only necessary cookies for basic website functionality
Analytics Included
Essential cookies plus anonymous usage analytics
All Cookies
Full functionality including personalisation and marketing
Custom Settings
Choose exactly which cookie types to allow
When We Ask for Consent
First visit to our website (cookie banner)
When cookie policy is updated (re-consent)
After 12 months (consent renewal)
When you access the preference centre
Withdrawing Consent
You can withdraw your consent at any time by returning to our cookie preference centre. Your choice will take effect immediately for future visits.
10. Browser Cookie Settings
All modern browsers provide cookie management tools. Here's how to access cookie settings in popular browsers:
Google Chrome
Click the three-dot menu (⋮) → Settings
Go to Privacy and Security → Cookies and other site data
Choose your cookie preferences
Manage site-specific cookie permissions
Quick tip: Use "Clear browsing data" to remove existing cookies.
Mozilla Firefox
Click the menu button (☰) → Settings
Select Privacy & Security
Find Cookies and Site Data section
Adjust cookie and tracking protection settings
Quick tip: Enable "Enhanced Tracking Protection" for additional privacy.
Safari
Safari menu → Preferences → Privacy
Choose cookie and website tracking options
Manage website data and storage
Configure cross-site tracking prevention
Quick tip: Safari blocks many third-party cookies by default.
Microsoft Edge
Click three-dot menu (⋯) → Settings
Go to Cookies and site permissions
Configure cookie settings
Manage site permissions individually
Quick tip: Use "Clear browsing data" for cookie cleanup.
Universal Browser Features
Block all cookies: Prevents all cookie storage (may break websites)
Block third-party cookies: Blocks cross-site tracking while allowing first-party cookies
Private/Incognito mode: Cookies are deleted when session ends
Site-specific settings: Allow or block cookies for specific websites
Impact of Blocking Cookies
Blocking all cookies may prevent websites from functioning properly. Consider using selective cookie blocking or our preference centre for better control.
11. Mobile Device Settings
Mobile devices and apps also store tracking information. Here's how to manage privacy on mobile platforms:
iOS (iPhone/iPad)
Safari Browser Settings:
Settings → Safari
Prevent Cross-Site Tracking (recommended: ON)
Block All Cookies (optional)
Clear History and Website Data (to remove existing cookies)
App Tracking:
Settings → Privacy & Security → Tracking
Allow Apps to Request to Track (OFF to disable all app tracking)
Manage per-app tracking permissions
Android
Chrome Browser:
Chrome app → Menu (⋮) → Settings
Site Settings → Cookies
Configure cookie permissions
Clear browsing data to remove existing cookies
Google Account Settings:
Settings → Google → Ads
Reset advertising ID
Opt out of Ads Personalisation
Mobile App Considerations
Mobile apps may use different tracking technologies
App-specific privacy settings may be available
Operating system privacy controls apply to apps
Some tracking occurs through mobile advertising IDs
Mobile Privacy Evolution
Mobile privacy controls are constantly improving. Check for system updates and new privacy features regularly to maintain your preferred level of privacy protection.
12. Consequences of Disabling Cookies
While you can choose to disable cookies, this may affect your experience on our website:
Essential Cookies Disabled
Website may not function properly
Cannot maintain login sessions
Form submissions may fail
Security features may be compromised
Analytics Cookies Disabled
We cannot measure website performance
Harder to identify and fix issues
Less insight into user preferences
Increased privacy protection
Marketing Cookies Disabled
Less relevant advertising
More generic content recommendations
Cannot measure marketing campaign effectiveness
Reduced cross-site tracking
Recommended Cookie Settings
For the best balance of functionality and privacy, we recommend:
Always allow: Essential cookies (required for functionality)
Consider allowing: Analytics cookies (help us improve the site)
Your choice: Marketing cookies (for personalised experience)
Review regularly: Your cookie preferences and privacy settings
Finding the Right Balance
You can always adjust your cookie preferences as your privacy needs change. Start with essential cookies only and gradually add others as you become comfortable with the trade-offs.
13. Updates to This Policy
We may update this Cookie Policy to reflect changes in our practices, legal requirements, or industry standards.
When We Update This Policy
New cookie technologies are implemented
Third-party services change their practices
Legal or regulatory requirements change
Website functionality changes significantly
User feedback suggests improvements
How We Notify You of Changes
Minor changes: Updated policy posted on website
Significant changes: Email notification and website banner
New cookie types: Fresh consent request
All changes: Updated "last modified" date
Your Response to Updates
When we update this policy:
Review the changes carefully
Adjust your cookie preferences if needed
Contact us with any questions
Withdraw consent if you disagree with changes
Stay Informed
We recommend checking this policy periodically, especially if you have specific privacy concerns. Significant changes will always be clearly communicated.
14. Contact Information
If you have questions about this Cookie Policy or our cookie practices, please contact us:
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Response Commitment
We are committed to addressing your privacy concerns promptly and transparently. Most enquiries are resolved within 48 hours, with complex matters handled within 30 days as required by law.